Manufacturer expands operations globally

Tim Shuttleworth, president and CEO of Eriez Mfg. Co., talks about the opportunities and barriers to the company's growth.

08/17/2012


Tim Shuttleworth, president and CEO, Eriez Mfg. Co.Erie, Pa.-based Eriez Mfg. Co. is a global manufacturer of magnetic, vibration, and inspection solutions for manufacturers. It has embarked on a global expansion of its manufacturing operations, including a new facility in Erie, and plans for others in Canada, China, and India. Tim Shuttleworth, Eriez president and CEO, talked about the opportunities and barriers to that growth. 

PE: What specifically is driving Eriez's growth in 2012? What do you see as positive about this market right now?

Shuttleworth: The company’s broad product offerings for many diverse industries contribute to Eriez’s unprecedented sales growth. When one market is soft, we have the ability to focus on another market that is thriving. For example, right now sales of our recycling industry equipment are strong and steady, due in part to the considerable investment we’ve made in the past several years to new product development, personnel, our sales organization, and aggressive marketing efforts.

Innovation has been a part of Eriez from the very beginning. We’re not innovating just to call a product new; we’re delivering serious improvements that will add to customers’ bottom lines. Like our customers, we’re investing to stay ahead of the curve. You should also know that there is more concern for product and personnel safety, productivity, and ROI than we’ve ever experienced before in the industries we serve. Our products match customers’ needs.

PE: You're growing not only in the U.S., but also in Canada, India, and China. What are the opportunities for growth on a global basis for a U.S. manufacturer?

Shuttleworth: Customers are assured of consistent product quality and fast response from whichever plant is closest to them. Eriez sales engineers and service teams throughout the world reflect the same customer-oriented philosophy. There are many international growth opportunities for the industries Eriez serves.

PE: What are the barriers to growth?

Shuttleworth: The barriers to international growth come from a more crowded playing field. To take the example of the recycling industry, Eriez has 20% to 25% of the U.S. scrap/recycling market. Our international market share is less. Europe, for example, is more competitive than the U.S. as far as the number of companies making magnetic and eddy current separators—there are double or triple as many companies making those products. To stay competitive, we must be constantly aware of what other companies are doing to ensure we beat or meet them in terms of price and performance.

PE: How are you recruiting, training, and retaining your skilled workers? What are the challenges in this process, and what can you do to make it easier?

Shuttleworth: Finding the right person to fill any open position in manufacturing has never been an easy task, especially considering our specific needs and high expectations. It’s a challenge to keep production moving while trying to find, and train, qualified individuals. We seek out only the best (people) and then offer further training to familiarize them with Eriez’s processes and standards.

To retain our employees, we offer fair wages, excellent benefits, and many employee education, wellness, and incentive programs. We are fortunate to have very low turnover. We work closely with the local high schools, trade schools, and colleges to pinpoint the talent we need. However, we are not afraid to look outside our state for special skills if we cannot find them in Pennsylvania. 



No comments
Consulting-Specifying Engineer's Product of the Year (POY) contest is the premier award for new products in the HVAC, fire, electrical, and...
Consulting-Specifying Engineer magazine is dedicated to encouraging and recognizing the most talented young individuals...
The MEP Giants program lists the top mechanical, electrical, plumbing, and fire protection engineering firms in the United States.
2014 Product of the Year finalists: Vote now; Boiler systems; Indirect cooling; Integrating lighting, HVAC
High-performance buildings; Building envelope and integration; Electrical, HVAC system integration; Smoke control systems; Using BAS for M&V
Pressure piping systems: Designing with ASME; Lab ventilation; Lighting controls; Reduce energy use with VFDs
Case Study Database

Case Study Database

Get more exposure for your case study by uploading it to the Consulting-Specifying Engineer case study database, where end-users can identify relevant solutions and explore what the experts are doing to effectively implement a variety of technology and productivity related projects.

These case studies provide examples of how knowledgeable solution providers have used technology, processes and people to create effective and successful implementations in real-world situations. Case studies can be completed by filling out a simple online form where you can outline the project title, abstract, and full story in 1500 words or less; upload photos, videos and a logo.

Click here to visit the Case Study Database and upload your case study.

Protecting standby generators for mission critical facilities; Selecting energy-efficient transformers; Integrating power monitoring systems; Mitigating harmonics in electrical systems
Commissioning electrical systems in mission critical facilities; Anticipating the Smart Grid; Mitigating arc flash hazards in medium-voltage switchgear; Comparing generator sizing software
Integrating BAS, electrical systems; Electrical system flexibility; Hospital electrical distribution; Electrical system grounding
As brand protection manager for Eaton’s Electrical Sector, Tom Grace oversees counterfeit awareness...
Amara Rozgus is chief editor and content manager of Consulting-Specifier Engineer magazine.
IEEE power industry experts bring their combined experience in the electrical power industry...
Michael Heinsdorf, P.E., LEED AP, CDT is an Engineering Specification Writer at ARCOM MasterSpec.