Electronic HID

In a recently posted article, author Tim Hill with Advance Transformer argues lighting plays an important role in establishing a retail facility’s ambiance and appeal—helping to improve store traffic and sales, enhancing the customers’ experience, and influencing their desire to return. In an era where retailers are under pressure to differentiate their in-store experience in ways other than low price, good lighting represents an optimal means of enhancing and promoting a retailer’s image and offering while at the same time minimizing operating expenses and maintenance requirements.

One of the most exciting and dynamic areas in the field of lighting, electronic high-intensity discharge (HID) technology has evolved tremendously over the past decade. Increasingly popular in metal halide applications within a broad range of retail, commercial and hospitality settings, the incorporation of electronic ballast circuitry into these has maximized lighting performance. For the full story, “Electronic HID Technology Revolutionizes Retail Lighting,” click on the “lighting” button at www.csemag.com .

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