Mechanical Requirements and Guidelines for Print Advertising

By Consulting Specifying Engineer Staff June 29, 2005

We strongly encourage you to submit your print advertising to us via our Website at .

Shipping Instructions
All contracts, insertion orders, advertising material and publication instructions are to be sent to Consulting-Specifying Engineer . Please include the

Production Manager
Consulting-Specifying Engineer
2000 Clearwater Drive
Oak Brook, IL 60523

Storage of Printing Material
Ad materials will be stored for 12 months and then destroyed unless otherwise advised by advertiser or agency.

A contract (except for cover, preferred and specified positions), may be suspended or cancelled on 30 days written notice, and rate will be adjusted to that earned by actual number of insertions used. Advertising cancelled after closing date will be subject to a cancellation charge of up to $1,000 depending on the degree of remake necessary. Publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with publisher’s announced policies. Publisher reserves the right to change advertising rates upon 30 days notice after publication by Standard Rate and Data Services, Inc. Closing Dates
For space reservations and film deadlines reference the published

Inserts/Mechanical Requirements
Supplied size: 8-1/8″ x 10-3/4″
Allows for 1/8″ trim off top edge, gutter, outside and bottom edges. Final trim size of 7-7/8″ x 10-1/2″. Keep live matter 1/4″ from all trim edges. ). To ensure proposed nonstandard inserts conform to current postal and bindery requirements, two samples must be provided for review and approval in advance of final production. Paper stock not to exceed 100 lb. coated, 80 lb. uncoated, minimum 60 lb., 25″ x 38″ basis. Contact production manager for required insert quantity ( ).

Send all inserts, with month of issue indicated on label to: Consulting-Specifying Engineer, Fry Communications, Inc, 15 Pleasant View Drive,
Platforms: Macintosh or IBM (or compatible)
Media Accepted: Floppy, Zip, Jaz, or CD-ROM disks (Some files may be e-mailed, however you may experience a local e-mail limitation to the size of your outgoing files. We can accept most large-size files on the receiving end. Files may be Winzipped or Stuffed.)
Preferred File Format : Acrobat 4.0 PDF and other supported applications: Quark, Photoshop, Illustrator, Pagemaker, and Freehand. A laser proof must accompany your disk. If ad is 4-color, and no press-quality color proof is provided by advertiser, printer will run color according to SWOP color densities.PDF files are preferred, however they must follow RBI’s strict distiller specifications. Sending your ad via FTP, Proofs of all FTP ads must be faxed or emailed to the production manager. Call 630-288-8427 for instructions.
Color : Color images must be saved in CMYK format unless a matched Pantone color has been purchased. If a spot color is used, please note the color on your laser proof and make sure process color separations are not chosen. RGB, Index, or PMS colors in documents should always be converted to CMYK breakdowns (unless PMS spot color has been purchased). If client does not supply proper cmyk color images, all non-compliant images will automatically be converted to process color breakdowns. WARNING: in most cases, automated conversion to CMYK color will NOT duplicate same RGB, Pantone, or Index color appearance of original files. RBI does not assume responsibility for these discrepancies. Please convert all non-compliant images to CMYK color BEFORE creating any PDF. Make sure Distiller settings indicate to “Leave Color Unchanged,” otherwise, file may be converted to RGB color.
Graphics: Raster File Resolution(Photos): 300 DPI saved in Tiff or EPS format. Do not compress placed graphics using JPEG or LZW. Include all placed graphics on disk. Do not embed images in your file with-out also supplying those original images (unless saving as pdf format). Remove all embedded color profiles before saving, sending or embedding graphics. RBI does not assume responsibility for poor reproduction of non-compliant images.
Ad Size: Crop marks should be set to “centered” orientation and should offset a minimum of 12 pts. Crop marks for full page ads should be set at publication trim size. Fractional ads should be set up exactly to ad sizes published in media kit or as posted on website. Ad’s live bleed area should extend beyond trim crop marks by 1/4 inch.
Trapping : Do not trap files. Press house’s trapping settings will override client settings in all cases. Fonts: Include all fonts on disk (printer and screen fonts). PLEASE USE ADOBE TYPE 1 FONTS ONLY. DO NOT use True Type fonts, Multiple Master fonts, or Specially Customized fonts. Adobe Type 1 fonts will be substituted for Non-Adobe fonts, if necessary. RBI does not assume responsibility for content errors due to use of the above mentioned, prohibited fonts (some fonts may not embed correctly).

Please include the name, phone number and address of the creator of the ad in case we need to contact them about the ad or to return a disk. Charges may apply for alterations we make to your files due to errors in ad size, type, or file format. Charges are subject to an hourly rate with an automatic 1/2 hour minimum. Consulting-Specifying Engineer production manager for exact requirements ( ).

Film Advertising Specifications
We encourage all advertisers to send digital material that conforms to our specifications. All film will be copydot scanned to conform to our CTP workflow. The copydot scan process can compromise the quality and appearance of your ad; we strongly encourage to provide digital materials as CSE will not be responsible for quality loss due to copydot scanning. Please contact the production manager of CSE for offset film specifications.