U.S. Companies Might Be Wasting Billions on Web Development

01/29/2007


Every year, U.S. companies spend thousands of dollars on Internet services for their web sites, including for web design, hosting and programming. This may total in the billions of dollars for the entire U.S. industrial base. A new study shows that more than 70% of that investment may have been wasted due to potential customers not being able to find the web sites.

The survey was a random selection of 500 sites covering 14 industries including chemicals, polymers, pharmaceuticals, automation and material handling. Five pages within each site were then ranked on seven key criteria such as meta tags, robot tags, flash, frames and overall strategy.

"In today's competitive… environment, companies find it necessary to continue to invest in their corporate web sites." Suto said. "The study demonstrates that these same companies are simply not doing enough to draw traffic to their sites, and gives solid suggestions on how to improve."

Copies of the study can be obtained from the Search Circus website.

 

 

The "2006 U.S. Industrial Search Engine Optimization (SEO) Study," which was conducted by Search Circus , an Ohio SEO firm, shows that only 26% of the 500 industrial web sites studied have an "excellent" SEO strategy. An excellent SEO strategy, said Wendy Suto, president of Search Circus, is what is necessary to consistently appear in rankings of top search engines Google, Yahoo and MSN. However, a score of “excellent” does not necessarily mean a web site ranked well in search engines—just that some kind of web marketing strategy exists.





Product of the Year
Consulting-Specifying Engineer's Product of the Year (POY) contest is the premier award for new products in the HVAC, fire, electrical, and...
40 Under Forty: Get Recognized
Consulting-Specifying Engineer magazine is dedicated to encouraging and recognizing the most talented young individuals...
MEP Giants Program
The MEP Giants program lists the top mechanical, electrical, plumbing, and fire protection engineering firms in the United States.
July 2018
Integrating electrical and HVAC systems, emerging trends in fire, life safety, ASHRAE 90.4
June 2018
Chilled-water system design, NFPA 99, Grounded power supply systems
May 2018
40 Under 40 winners, fire and life safety, performance-based designs, and more
Data Centers: Impacts of Climate and Cooling Technology
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
Safety First: Arc Flash 101
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
Critical Power: Hospital Electrical Systems
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
Data Center Design
Data centers, data closets, edge and cloud computing, co-location facilities, and similar topics are among the fastest-changing in the industry.
click me