More A/E Firms are Turning to Market Research

05/12/2005


On average, firms in the architecture and engineering industry are expected to double in size every ten years. The question many of these firms need to answer is where all of this growth is going to come from.

“One of the first steps firm leaders take toward identifying opportunities is conducting market research,” says Mark Goodale, vice president with Natick, Mass.-based ZweigWhite. “We're getting more and more requests to scan the business environment for new trends and developments.”

Goodale shares a few market research tips for firm leaders looking for growth opportunities:

Join professional associations. An effective way to learn about any particular industry and its key players is to become a member of a professional association in which clients or prospective clients are involved.

Read industry publications. Industry publications are a valuable and cost-effective tool for keeping up to date with the issues, the players, the local needs and the trends of a particular market sector.

Research government agencies. Federal and state governmental statistical agencies can provide information on regional and industry outlooks, job forecasts and construction spending trends. This is a good source when trying to determine which markets to consider for growth.

Outsource it. Third-party resources can tap into the information firms really want to know—upcoming projects, selection process, contracting arrangements and other details that clients may be less inclined to provide directly.

For more information go to www.zweigwhite.com .





Product of the Year
Consulting-Specifying Engineer's Product of the Year (POY) contest is the premier award for new products in the HVAC, fire, electrical, and...
40 Under Forty: Get Recognized
Consulting-Specifying Engineer magazine is dedicated to encouraging and recognizing the most talented young individuals...
MEP Giants Program
The MEP Giants program lists the top mechanical, electrical, plumbing, and fire protection engineering firms in the United States.
May 2018
40 Under 40 winners, fire and life safety, performance-based designs, and more
April 2018
VRFs, lighting controls, BIM coordination, and more
March 2018
Sizing water pipes, ASHRAE 90.1, recovering waste heat, and more
Data Centers: Impacts of Climate and Cooling Technology
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
Safety First: Arc Flash 101
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
Critical Power: Hospital Electrical Systems
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me