LonMark Reaches for Europe

The LonMark Interoperability Association has formed a European Marketing Task Group to represent the interests of its European members to the LonMark board of directors.

12/20/2002


The LonMark Interoperability Association has formed a European Marketing Task Group to represent the interests of its European members to the LonMark board of directors.

Composed of key marketing personnel from 15 European LonMark members, EuroTaG is billed as an information resource. Established in 1994, the LonMark Interoperability Association establishes guidelines for building, industrial, transportation and utility automation.

LonMark membership is open to manufacturers, end users or systems integrators who develop, make or use interoperable control products using the LonWorks networking platform.

In addition to making strategic monetary recommendations to the LonMark board, EuroTaG also assists in developing, directing and delivering its message across Europe, and it provides tactical expertise and assistance to the LonMark marketing staff.

In the latest developments, EuroTaG held meetings in Paris on December 9 and 11 to discuss and adopt marketing plans for 2003. Meetings will also occur in conjunction with major LonMark events in Europe.





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