Green Building Alliance Receives $1.25 Million for New Development Initiative


Armed with $1.25 million in seed money, the Green Building Alliance (GBA) announced that it will launch the Green Building Products Initiative, a new economic-development program created to leverage Western Pennsylvania’s internationally recognized leadership in green building and maximize its potential for economic growth.

According to Rebecca Flora, executive director of GBA, the initiative is designed to encourage interaction among regional businesses and organizations involved in the development and manufacture of green building products.

“We believe there is an extraordinary opportunity for Pittsburgh and Western Pennsylvania to position itself as a worldwide center for green building,” Ms. Flora said.

The funding for the new initiative comes from two sources: a $1 million state grant from the Ben Franklin Technology Development Authority and a $250,000 grant from The Heinz Endowments.

• Position Western Pennsylvania as the national center for green building innovation, production and utilization.

• Support and grow the green building products industry in Western Pennsylvania with direct assistance as well as applied research grants.

• Create a competitive advantage for green building product manufacturers in Western Pennsylvania, as well as companies that want to relocate there.

• Encourage innovation, integration and collaboration between building product manufacturers and building professionals to improve building performance throughout the world.

• Facilitate networking to assist with education, labor training and product innovation to reduce the incubation time of marketable innovations.

For more information or to join the Green Building Products Initiative, call (412) 431-0709 or visit .

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