Good Marketing Helps to Recruit Top Talent

05/12/2005


In the May 2005 issue of the SullivanKreiss

“Do you consider marketing and recruiting to be separate, unrelated functions?” asks Kreiss. “Many firms do, and I believe that's a mistake that leads to missed opportunities to find new workers.”

If a firm has a good reputation in the A/E/C industry, he argues, it’s a valuable asset in landing new contracts. And it works the same way with recruiting. “Everybody would like to work for a firm that is successful and well regarded,” he writes.

Kreiss has some concrete suggestions for how a firm not only establishes its reputation, but also, how it keeps the word out there, through basic and time-tested marketing methods. Word of mouth is, of course, one of the most effective methods, he writes, but others include:

  • Newsletters

  • Trade show/conference presentations

  • Brochures

  • Professional organization memberships

  • Web sites

  • Targeted postcard mailings

  • Op ed articles in trade publications

  • Press releases

  • White papers

“All of these vehicles and others help to build your brand within target audiences, and can offer significant recruiting benefits,” says Kreiss. “For example, when a principal from your firm speaks at a trade show, he or she communicates with representatives of other firms who may want to work for your firm someday. Or, if you get ink in an industry publication, potential recruits will read it.”

”Your primary goal in most marketing efforts is to build new business, but boosting recruiting should be a byproduct of these efforts. There are many ways, both overt and subtle, to inject messages in marketing vehicles that will give a boost to recruiting efforts, and most of them are relatively inexpensive.”

For the complete story click here .





Product of the Year
Consulting-Specifying Engineer's Product of the Year (POY) contest is the premier award for new products in the HVAC, fire, electrical, and...
40 Under Forty: Get Recognized
Consulting-Specifying Engineer magazine is dedicated to encouraging and recognizing the most talented young individuals...
MEP Giants Program
The MEP Giants program lists the top mechanical, electrical, plumbing, and fire protection engineering firms in the United States.
July 2018
Integrating electrical and HVAC systems, emerging trends in fire, life safety, ASHRAE 90.4
June 2018
Chilled-water system design, NFPA 99, Grounded power supply systems
May 2018
40 Under 40 winners, fire and life safety, performance-based designs, and more
Data Centers: Impacts of Climate and Cooling Technology
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
Safety First: Arc Flash 101
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
Critical Power: Hospital Electrical Systems
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
Data Center Design
Data centers, data closets, edge and cloud computing, co-location facilities, and similar topics are among the fastest-changing in the industry.
click me