Firm Marketing Could Be Better, Says Survey

Even though many consulting firms have a good handle on effective marketing techniques, a new ZweigWhite survey shows that a good percentage of these firms aren't actively implementing these strategies.

10/18/2001


Even though many consulting firms have a good handle on effective marketing techniques, a new ZweigWhite survey shows that a good percentage of these firms aren't actively implementing these strategies.

For example, 40% of surveyed firms receive qualified job leads from their web sites with more than 70% resulting in jobs. However, only 29% of firms track hits to their web site, and just 8% collect demographic data on these visitors.

Similarly, while 95% of survey respondants indicated that the use of video is an effective marketing tool, a mere 27% of firms are actually using video.

"When it comes to marketing, many A/E/P and environmental consulting firms are not sowing enough to reap anything worthwhile," said Mark Goodale, a principal with the Natick, Mass-based market consulting firm. "They lack the appreciation and understanding for what marketing can really do, and the discipline to stick with it."

For more information, log on to: www.zweigwhite.com .





Consulting-Specifying Engineer's Product of the Year (POY) contest is the premier award for new products in the HVAC, fire, electrical, and...
Consulting-Specifying Engineer magazine is dedicated to encouraging and recognizing the most talented young individuals...
The MEP Giants program lists the top mechanical, electrical, plumbing, and fire protection engineering firms in the United States.
How to use IPD; 2017 Commissioning Giants; CFDs and harmonic mitigation; Eight steps to determine plumbing system requirements
2017 MEP Giants; Mergers and acquisitions report; ASHRAE 62.1; LEED v4 updates and tips; Understanding overcurrent protection
Integrating electrical and HVAC for energy efficiency; Mixed-use buildings; ASHRAE 90.4; Wireless fire alarms assessment and challenges
Power system design for high-performance buildings; mitigating arc flash hazards
Transformers; Electrical system design; Selecting and sizing transformers; Grounded and ungrounded system design, Paralleling generator systems
Commissioning electrical systems; Designing emergency and standby generator systems; VFDs in high-performance buildings
As brand protection manager for Eaton’s Electrical Sector, Tom Grace oversees counterfeit awareness...
Amara Rozgus is chief editor and content manager of Consulting-Specifier Engineer magazine.
IEEE power industry experts bring their combined experience in the electrical power industry...
Michael Heinsdorf, P.E., LEED AP, CDT is an Engineering Specification Writer at ARCOM MasterSpec.
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me