Do you and your clients truly understand ‘green’?

A survey conducted by EcoAlign, a strategic marketing agency focused on energy and the environment, has found that many consumers don't understand terms such as energy conservation, smart energy, and clean energy.

12/06/2007


Do you and your clients truly understand‘green’?

Do you know what energy efficiency means? Does your client know what demand response is?

A survey conducted by EcoAlign, a strategic marketing agency focused on energy and the environment, has found that many consumers don't understand terms such as energy conservation, smart energy, and clean energy.

Findings from the survey include: most consumers can't tell the difference between energy conservation and energy efficiency, 70% do not understand the term smart energy, about one-third do not know what clean energy means, and 41% do not know what demand response is.

To download the full report, click here .





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