Digital Signage Technology Helps Retailers Meet Customer Needs


Businesses large and small are gaining an edge over the competition by using new retail technology and digital signage advertising networks to help them meet the needs of customers, while increasing brand awareness. Retail stores, like Wal-Mart, and grocery chains, including Albertsons and Kroger, are setting technology trends by installing point of sale, digital signage and self service kiosks in their multiple locations throughout the nation.

A study titled The Opportunity for Networked Displays and In-Store TV, published by InfoTrends/CAP Ventures, reports that previous sales of retail hardware, software, installation and integration services and support for all commercial display applications totaled nearly $1.7 billion in 2004, and are expected to demonstrate a compound annual growth rate in excess of 25% over the next five years.

In-store technology and digital signage has taken hold of the United States retail and restaurant markets and has produced positive marketing and sales' results, yet rolling out such a campaign can be a daunting process. According to Tim Lawler of McBride M-Power Nationwide, the most common pitfall for companies deploying new technology platforms is failing to adequately define the project's scope and goals including electrical and data infrastructure support.

In order to ensure adequate electrical and data infrastructure support is in place for a national retail rollout, McBride M-Power Nationwide is offering the article "Top 10 Tips for a Successful National Rollout" to those companies interested in jumping on the retail technology bandwagon. The free article addresses the critical aspects to consider when determining an appropriate partner for both the infrastructure and installation portion of the rollout and ways to keep the installation on time and within your company budget.

To download the article at the McBride M-Power National website, click here .

Consulting-Specifying Engineer's Product of the Year (POY) contest is the premier award for new products in the HVAC, fire, electrical, and...
Consulting-Specifying Engineer magazine is dedicated to encouraging and recognizing the most talented young individuals...
The MEP Giants program lists the top mechanical, electrical, plumbing, and fire protection engineering firms in the United States.
Exploring fire pumps and systems; Lighting energy codes; Salary survey; Changes to NFPA 20
How to use IPD; 2017 Commissioning Giants; CFDs and harmonic mitigation; Eight steps to determine plumbing system requirements
2017 MEP Giants; Mergers and acquisitions report; ASHRAE 62.1; LEED v4 updates and tips; Understanding overcurrent protection
Power system design for high-performance buildings; mitigating arc flash hazards
Transformers; Electrical system design; Selecting and sizing transformers; Grounded and ungrounded system design, Paralleling generator systems
Commissioning electrical systems; Designing emergency and standby generator systems; VFDs in high-performance buildings
As brand protection manager for Eaton’s Electrical Sector, Tom Grace oversees counterfeit awareness...
Amara Rozgus is chief editor and content manager of Consulting-Specifier Engineer magazine.
IEEE power industry experts bring their combined experience in the electrical power industry...
Michael Heinsdorf, P.E., LEED AP, CDT is an Engineering Specification Writer at ARCOM MasterSpec.
Automation Engineer; Wood Group
System Integrator; Cross Integrated Systems Group
Fire & Life Safety Engineer; Technip USA Inc.
This course focuses on climate analysis, appropriateness of cooling system selection, and combining cooling systems.
This course will help identify and reveal electrical hazards and identify the solutions to implementing and maintaining a safe work environment.
This course explains how maintaining power and communication systems through emergency power-generation systems is critical.
click me