Ken Martin, Senior Director of commercial product development and R&D, Delta Faucet Company

Using Water Wisely

The “green” revolution has gradually evolved from niche to mainstream and continually surfaces in our everyday lives. Whether it's eco-friendly cars or products/building materials for a more sustainable home, consumers increasingly understand that being green not only benefits the environment, but also benefits them and their children in the long run. For instance, water conservation is a resonating issue today and not just in areas typically affected, such as Arizona or California. Everyone must conserve water, and this message is clear to consumers.