Ken Kemp

Woo Back Your Missing Clients

(From the October 2006 issue of Recruitment Matters Newsletter) For clients who have only used your company once or twice, and clients who have gone quiet that were once regulars, simply call them up and ask them why you have not heard from them recently; it’s as simple as that. Act upon the answer as quickly and flexibly as your time and budget allow. You and your company spent an absolute fortune winning that sale in the first place, so bust a gut to get that client back. Ex-clients who are approached to find out if there is an issue feel respected and valued that you took the time to find out what was wrong.