John Graham, president of Graham Communications, Quincy, Mass.

Demystifying Marketing or What Makes it Work?

A company is lucky if there’s someone around who’s not afraid to poke holes in its “latest and greatest” ideas and initiatives. Of course, most organizations either sideline or dismiss these bothersome skeptics as lousy “team players” who don’t fit into the corporate culture. Bruce McLain was one of these people. At public relations planning meetings, everyone waited for Bruce to weigh in with his often clever and always incisive comments.