Jerry Yudelson, P.E., MBA, LEED AP, Yudelson Assocs., Tucson, Ariz.
Articles
The keys to marketing green building design
Jerry Yudelson, national faculty member for USGBC's LEED program, describes the seven keys to marketing sustainable design.
The Keys to Marketing Green – Part 3
In the first two parts of the series (CSE 05/07 p.29, CSE 06/07 p.27), I explained that there is no single competitive response to the growing green building market that is right for every design firm. Nevertheless, I discussed seven keys to sucessful green marketing: In this installment, I will provide conclusions to the seven keys to green marketing.
The Keys to Marketing Green – Part 2
In the first part of this series (CSE 05/07, p.29), I explained that there is no single competitive response to the growing green building market that is right for every design firm. Nevertheless, I proposed seven keys to successful green marketing, and I outlined the first three: In this second installment, I will continue with a discussion of the remaining keys.