CHARLES RATHMANN Rathmann Communications, Union Grove, Wis.

Articles

March 1, 2001

The Nontechnical Reasons Engineers Are Hired

Engineering is a technical discipline. In promoting their services, engineering firms naturally stress their capabilities in performing various types of technical work and their understanding of specific technologies.Technical competence is important, but is it the key factor in landing projects? Numerous competing firms can show that they are equally technically qualified.

By CHARLES RATHMANN Rathmann Communications, Union Grove, Wis.

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