Ups and Downs for the UPS Market

Economists are predicting an overall rise in the revenues generated by the uninterruptible power supplies market over the next five years. However, this growth will not start until 2003, once the market recovers from a dip in revenues this year, according to analysts at Frost & Sullivan’s San Jose, Calif. office.

With the telecom and information technology industry—the UPS market’s main end-users—taking a big hit in revenues of late, UPS manufacturers have been forced to rethink their marketing strategies.

“Suppliers are grouping UPSs with complementary products such as air conditioners and batteries or after-sales monitoring services,” says Frost & Sullivan Industry Analyst Farah Saeed.

In addition, Saeed anticipates that UPS manufacturers will attempt to create “total solutions” as a way to differentiate themselves on the market.

For more information on Frost & Sullivan’s World UPS Markets report, log on to: www.powersupplies.frost.com .

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