Survey: Competitive advantages outweigh green retrofit costs

Commercial buildings that do not undergo a green retrofit will lose market leadership within 3 years, stated Deloitte’s “ The Dollars and Sense of Green Retrofits ” survey. The survey is co-authored with green real estate consultant Charles Lockwood .

The survey said that commercial buildings will lose market leadership by way of higher operating costs, lower productivity, declining attractiveness to workers, and negative brand image.

• While savings from energy efficiency was a top goal, as cited by 75% of respondents, 73% of respondents reported an actual cost savings resulting from the retrofit.

• Ninety-three percent of respondents reported a greater ability to attract talent.

• Eighty-one percent of respondents saw greater employee retention.

• Eighty-seven percent of respondents experienced an improvement in workforce productivity.

• Seventy-five percent of respondents reported improvement in employee health.

• One hundred percent of respondents experienced an increase in goodwill/brand equity.

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