Rethinking health and wellness for the healthcare industry

There’s an urgent need—and growing opportunity—to reinvent the healthcare experience by adapting key retail principles to design outpatient "stores." See white paper link to learn more.

By Dan Stanek June 16, 2020

It’s not just about location. There’s an urgent need—and growing opportunity—to reinvent the healthcare experience by adapting key retail principles to design outpatient “stores.”

There’s never been a more appropriate time for healthcare leaders to think outside the [big] box because of the COVID-19 pandemic sweeping the nation. Consumers are demanding better options, better care, more transparent pricing, and providers are finding creative ways to deliver, despite government and insurance hurdles.

What does the routine healthcare picture look like today and how different might it look in the future? We talked with more than 2,600 healthcare decision makers in our white paper to find out.

We studied the ways in which consumers are making decisions about whom to visit when the flu strikes, when they need their next physical, or when they sprain a wrist or an ankle. Do consumers prefer primary care physicians, retail clinics or urgent care?

  • In our healthcare study, what was most telling was breaking the responses down by age group. Only 47% of Gen Z ranked the primary care physician as their preferred healthcare services provider. Numbers consistently showed that the preferences of Gen Z and Millennials were far different than those of older generations.
  • We’ve designed health & wellness experiences around consumer preferences that have revolutionized entire categories in the healthcare industry.
  • We continue to push the design limits for specialty offerings within healthcare, including dental, vision and beauty.

This article originally appeared on WD Partners’ website. WD Partners is a CFE Media content partner.


Dan Stanek
Author Bio: Dan Stanek, executive vice president, WD Partners