Firm Marketing Could Be Better, Says Survey

Even though many consulting firms have a good handle on effective marketing techniques, a new ZweigWhite survey shows that a good percentage of these firms aren’t actively implementing these strategies.

For example, 40% of surveyed firms receive qualified job leads from their web sites with more than 70% resulting in jobs. However, only 29% of firms track hits to their web site, and just 8% collect demographic data on these visitors.

Similarly, while 95% of survey respondants indicated that the use of video is an effective marketing tool, a mere 27% of firms are actually using video.

“When it comes to marketing, many A/E/P and environmental consulting firms are not sowing enough to reap anything worthwhile,” said Mark Goodale, a principal with the Natick, Mass-based market consulting firm. “They lack the appreciation and understanding for what marketing can really do, and the discipline to stick with it.”

For more information, log on to: www.zweigwhite.com .

Do you have experience and expertise with the topics mentioned in this content? You should consider contributing to our WTWH Media editorial team and getting the recognition you and your company deserve. Click here to start this process.