Digital Signage Technology Helps Retailers Meet Customer Needs

By Consulting Specifying Engineer Staff April 17, 2007

Businesses large and small are gaining an edge over the competition by using new retail technology and digital signage advertising networks to help them meet the needs of customers, while increasing brand awareness. Retail stores, like Wal-Mart, and grocery chains, including Albertsons and Kroger, are setting technology trends by installing point of sale, digital signage and self service kiosks in their multiple locations throughout the nation.

A study titled The Opportunity for Networked Displays and In-Store TV, published by InfoTrends/CAP Ventures, reports that previous sales of retail hardware, software, installation and integration services and support for all commercial display applications totaled nearly $1.7 billion in 2004, and are expected to demonstrate a compound annual growth rate in excess of 25% over the next five years.

In-store technology and digital signage has taken hold of the United States retail and restaurant markets and has produced positive marketing and sales’ results, yet rolling out such a campaign can be a daunting process. According to Tim Lawler of McBride M-Power Nationwide, the most common pitfall for companies deploying new technology platforms is failing to adequately define the project’s scope and goals including electrical and data infrastructure support.

In order to ensure adequate electrical and data infrastructure support is in place for a national retail rollout, McBride M-Power Nationwide is offering the article “Top 10 Tips for a Successful National Rollout” to those companies interested in jumping on the retail technology bandwagon. The free article addresses the critical aspects to consider when determining an appropriate partner for both the infrastructure and installation portion of the rollout and ways to keep the installation on time and within your company budget.

To download the article at the McBride M-Power National website, click here .