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Business of Engineering

Avoid these unforced errors to be a successful acquirer in today’s market

Morrissey Goodale's M&A team compiled a checklist of the most common mistakes they see being made by unsuccessful buyers in today’s market.

By Morrissey Goodale September 20, 2021
Courtesy: CFE Media & Technology

Being a successful A/E or environmental firm does not necessarily make you a successful acquirer. Firms with stellar industry brands—for service, innovation or employee satisfaction—fail repeatedly when it comes to making an acquisition.

Morrissey Goodale’s M&A team compiled a checklist of the most common mistakes they see being made by unsuccessful buyers in today’s market. If you’ve been frustrated by your team’s inability to close on an acquisition, then take a swing through our checklists, and adjust your M&A tactics accordingly to put one in the win column for your firm.

Checklist from Jon Escobar, Chicago, IL, office: Here are some of the “fails” that successful buyers should be avoiding in today’s market:

  • They fail to recognize that real value is determined and created outside of a spreadsheet or financial model.
  • They fail to start the integration process until AFTER the deal is closed.
  • They focus too much on their own strategic goals and too little on those of the seller.
  • They fail to recognize that integration is a two-way street—that they also need to change.
  • They’re unaware of the cost in dollars, time, and management resources it takes to make M&A successful.
  • They fail to recognize that change is scary—and too much too soon can be destructive.
  • They fail to recognize that there is no such thing as too much communication, but there is such a thing as too little communication.
  • They look at M&A and integration through a management lens—and not through the lens of an employee.

Checklist from Tricia Washington, Irvine, CA, office: I see unsuccessful buyers making these mistakes more often than not:

  • Self-deluding bias. Buyers assume they know the motivations of sellers because they “must be” or fill in the gaps with their own notions when the answers haven’t been uncovered yet. It’s useful to be a detective and come up with a theory but then gather evidence to either confirm or negate that theory. You don’t want to draw conclusions without investing the time to gather evidence, or you just might pass up on a good opportunity.
  • Buyers forgetting to put on their sales hats. Buyers are trying to convince owners to hand over the keys. There needs to be some element of convincing or getting the owner to buy into the buyer’s vision / message. There needs to be some selling of your personality, your culture, your vision, and your ability to steer the bigger ship. Some element of putting your best foot forward needs to be a part of the process. Buyers can’t be one-sided just trying to see what fits their ideas and is good for them. They need to be figuring out the win-win and convince the seller along the way.

Checklist from Nate Wentworth, Natick, MA, office: For me, it’s two things:

  • Communication and confidence are key. In the evaluation stage, don’t go radio silent for a month. If you say you’re going to do something by a certain date, do it. Given the market, targets are likely receiving inquiries from other buyers, and if you’re serious about the opportunity, don’t let the target’s attention go elsewhere. Stay engaged.
  • Similar to what my pal Jon Escobar says, “Don’t wait to start integration planning until the agreements are finalized.” Make sure that when the ink dries, there is a clear plan to hit the ground running in the first 100 days.

Checklist from Nick Belitz, Denver, CO, office: Be consistent. Be realistic. Be reasonable.

  • Buyers thinking they’re “all that” once the letter of intent (LOI) is signed. Sellers get turned off when a buyer’s “personality” changes from “sweet and romantic” during the courtship stage to “arrogant and dictatorial” during the due diligence phase. We’ve seen more than one seller shut down a deal when this has happened.
  • Buyers inserting language into agreements, exposing sellers to liability for anything, anywhere, at any time, whether known or unknown at the moment.

Checklist from Brendon Cussio, Denver, CO, office: These are some of the mistakes that cause buyers to lose out on deals that I see in this market:

  • Buyers feeling like they are the only ones courting a seller and bringing emotion into the mix.
  • Buyers not putting their best foot forward at the start. I see buyers trying to see what they can get the seller for as opposed to swinging for the fence.
  • Buyers letting attorneys dictate the success or failure of a deal.
  • Buyers getting fatigued from looking at so many deals and not being prepared to meet with a seller; this is happening a LOT in this super-hot market!
  • Buyers buying outside of their capacity. The biggest mistake in M&A is overpaying for the deal. It’s hard to come back from that.

Checklist from Rafael Barbosa, Atlanta, GA, office: I’m still seeing buyers make these simple and obvious mistakes which are handicapping them in this highly-competitive market:

  • Lack of a strategic plan. Before engaging in M&A, buyers need to define a plan to help understand services and markets and define parameters.
  • Not dedicating enough time and resources to the process. It’s a project. Successful buyers are committed to the process and milestones.
  • Not paying attention to culture fit.
  • Taking potential synergies at face value. Looks are deceiving…or are they?
  • Not understanding levels of risk. Successful buyers put on their ‘risk assessing’ cap and a ‘commonsense’ shirt.

And some final words from Jon Escobar: A “failed buyer” is not one who makes mistakes in the negotiation or integration process; all buyers have things that they wish they would have done differently. A failed buyer is one who does not acknowledge, document, and learn from those mistakes for the next deal.

This article originally appeared on Morrissey Goodale’s websiteMorrissey Goodale is a CFE Media content partner.


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