Survey: Competitive advantages outweigh green retrofit costs

Commercial buildings that do not undergo a green retrofit will lose market leadership within 3 years, stated Deloitte’s “The Dollars and Sense of Green Retrofits” survey. The survey said that commercial buildings will lose market leadership by way of higher operating costs, lower productivity, declining attractiveness to workers, and negative brand image. 

08/14/2008


Commercial buildings that do not undergo a green retrofit will lose market leadership within 3 years, stated Deloitte’s “ The Dollars and Sense of Green Retrofits ” survey. The survey is co-authored with green real estate consultant Charles Lockwood .

 

The survey said that commercial buildings will lose market leadership by way of higher operating costs, lower productivity, declining attractiveness to workers, and negative brand image.

  • While savings from energy efficiency was a top goal, as cited by 75% of respondents, 73% of respondents reported an actual cost savings resulting from the retrofit.

  • Ninety-three percent of respondents reported a greater ability to attract talent.

  • Eighty-one percent of respondents saw greater employee retention.

  • Eighty-seven percent of respondents experienced an improvement in workforce productivity.

  • Seventy-five percent of respondents reported improvement in employee health.

  • One hundred percent of respondents experienced an increase in goodwill/brand equity.





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