Dunkermotoren to change name for North American market

German-based Dunkermotoren has announced it will change its name to Dunkermotor in North America as a way of recognizing its growing presence in the region, the company said.


Dunkermotoren USA Inc. said it modified its North American market-facing name, changing from the Germanic to the English spelling of the word "motor" to recognize its growing presence in the U.S., Canada and Mexico automation markets. It will now be known in North America as Dunkermotor and a new logo and website URL accompany this change.

"Over the past 15 years serving customers in North America, the German word for motor was still rather unfamiliar and sometimes hard to pronounce for many people with whom we do business," said Wilfrid Vinson, president of Dunkermotor.

"We decided time would be better spent working with customers to provide solutions to their motion control applications than coaching on how to pronounce a five syllable word not part of the vernacular. When we first entered the U.S. market to serve the fractional horsepower motor and motion control needs of our multinational customers, our original name was somewhat familiar through their European parent organizations. Now that we have established complete technical support, logistics and sales operations to serve many new American automation customers, this simple adaptation is only natural. In addition, we have added the new URL, www.dunkermotor.com."


Dunkermotor (US name)


Dunkermotoren GmbH

- Edited by Chris Vavra, Control Engineering, www.controleng.com

No comments
Consulting-Specifying Engineer's Product of the Year (POY) contest is the premier award for new products in the HVAC, fire, electrical, and...
Consulting-Specifying Engineer magazine is dedicated to encouraging and recognizing the most talented young individuals...
The MEP Giants program lists the top mechanical, electrical, plumbing, and fire protection engineering firms in the United States.
Salary survey: How much are you worth?; Dedicated outdoor air systems; Energy models and lighting
Fire, life safety in schools; Fire protection codes; Detection, suppression, and notification; 2015 Commissioning Giants; Emergency and standby power in hospitals
HVAC and building envelope: Efficient, effective systems; Designing fire sprinkler systems; Wireless controls in buildings; 2015 Product of the Year winners
Designing positive-energy buildings; Ensuring power quality; Complying with NFPA 110; Minimizing arc flash hazards
Implementing microgrids: Controlling campus power generation; Understanding cogeneration systems; Evaluating UPS system efficiency; Driving data center PUE, efficiency
Optimizing genset sizing; How the Internet of Things affects the data center; Increasing transformer efficiency; Standby vs. emergency power in mission critical facilities
As brand protection manager for Eaton’s Electrical Sector, Tom Grace oversees counterfeit awareness...
Amara Rozgus is chief editor and content manager of Consulting-Specifier Engineer magazine.
IEEE power industry experts bring their combined experience in the electrical power industry...
Michael Heinsdorf, P.E., LEED AP, CDT is an Engineering Specification Writer at ARCOM MasterSpec.