Advanced Motion Systems extends reach for B+R Industrial Automation

Advanced Motion Systems Inc. joined B+R's partner network, expanding B+R operations in Upstate New York, which is AMS' main headquarters.


Advanced Motion Systems Inc. (AMS), located in Upstate New York, is the latest partner company to join the growing B+R Industrial Automation partner network in North America. AMS has 4 office locations, with the main office in Rochester, as well as offices in Marathon, Buffalo, and Syracuse. With this addition, B+R has a network of more than 24 B+R offices and partner offices throughout North America. 

“The market in Upstate New York is dominated by industries such as Automotive, Machine Tool, Optics, Glass manufacturing, Packaging and Semiconductor,” explains Marc Ostertag, President B+R North America. “With Advanced Motion Systems as a new but experienced partner, we will provide customers excellent B+R service and support, and with 4 office locations make sure to be always close to the customers.”

For more than 15 years Advanced Motion Systems has provided electronic and mechanical motion control, automation and vision solutions for a wide spectrum of applications, the company said. These solutions range from basic, low cost speed and position control requirements to extremely complex submicron positioning applications. Solutions are provided to OEM customers in need of hundreds of systems and to customers seeking a one-machine upgrade.

Dave Overy, President of Advanced Motion Systems said, “Our customers are looking for partners who can provide solutions, not just components, and the combination of AMS and B+R will result in short development schedules and quick returns on our customer’s engineering investments.” 

B+R Automation website 

Advanced Motion Systems Inc.

- Edited by Chris Vavra, Control Engineering,

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