Networking to Develop Your Business

Speaker: Brian Alcorn, PE, LC, Franchise Owner and Trainer, Referral Institute


Brian Alcorn, PE, LC, Franchise Owner and Trainer, Referral Institute Brian Alcorn, PE, LC, Franchise Owner and Trainer, Referral Institute

Track: Individual Development

Presentation: Networking to Develop Your Business

Time: Oct. 18, 11 a.m.

During this presentation, Brian Alcorn will engage the audience by providing tips and tools to build a professional network.

Brian Alcorn is a professional referral trainer and coach. His background as a licensed professional engineer, IESNA International Illumination Design Award of Merit recipient, and experience as a principal in a consulting engineering firm has given him a unique perspective on developing business by relationship in the field of engineering and construction. He is a franchise owner with Referral Institute and an executive director with Business Network International (BNI). Brian Alcorn writes the Consulting-Specifying Engineer blog "Networking Advantage," and is also a contributing author to the book Masters of Success by Ivan R. Misner, PhD and Don Morgan, MA.

Learning objectives:
1. Attendees will learn about how to improve networking results by being more strategic about business relationship development.
2. Attendees will learn about producing a high rate of return on business networking activities by developing deeper relationships, rather than broader relationships.
3. The audience will understand the return on investment of networking, how to track networking success, and which tools are best suited to building each network.
4. Participants will engage in a short exercise showing them how interests and hobbies can help develop business relationships better

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