Keynote Address: Engineering Industry Focus


Mark Goodale

Principal, Morrissey Goodale



During his career consulting to the AEC industry, Mr. Goodale has facilitated strategic business planning sessions for design and environmental firms across the nation, developed and implemented high-impact marketing, business development, and PR programs, conducted numerous merger and acquisition searches for both buyers and sellers, and served as trusted advisor and coach for dozens of industry executives.

Before helping to establish Morrissey Goodale, Mr. Goodale was the Corporate Strategic Marketing Manager at PBS&J where he was charged with improving and implementing progressive corporate initiatives geared to position the firm for successful, large-scale client pursuits. Prior to that, he worked at ZweigWhite for nearly 12 years, and headed the firm's strategic business planning and marketing business units.

Mr. Goodale received his MBA from the Sawyer School of Business at Suffolk University in 1994 and earned a BA in Economics from the University of Massachusetts, Amherst, in 1990.


Keynote Address: Engineering Industry Focus


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