CEU Exam: Marketing Your Firm in Today's Media

Full Name *
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AIA Registration Number

Question 1 *

According to the presenter, define SEO:

Search engine optimization
Search engine online
Searching engineers optional
Sophisticated Engineers Online
None of the above
Question 2 *

According to the presenter, what is the name of the SEO and web analytics tool that if free for use online?

Google Webmaster
SEOtools.com
Effectivetricksonline.com
Google Analytics
None of the above
Question 3 *

According to the presenter, how do you measure success with a marketing program?

Metrics, metrics, metrics
The marketing program has a call to action to pull clients to your media vehicles
Tie traditional with digital
Capture traffic/leads
All of the above
None of the above
Question 4 *

According to the presenter, what are the tactics a small firm should use when marketing their firm to the public?

Work LinkedIn
Make Print Work Harder
Refresh Website
Maximize social media efforts
All of the above
None of the above
Question 5 *

True or False: When managing your company’s Facebook profile, you should separate your personal Facebook profile from your professional profile.

True
False
Question 6 *

Radio plus what equals podcast?

Print text
Newsletters
Digital
Website
None of the above
Question 7 *

In terms of effective use of today’s media vehicles, how do you hybridize your approach?

Target your media use to your audience
Link print advertising to web resources
Link case studies to white papers or other web-based resources
Social media platforms acting as cogs in your marketing wheel
All of the above
None of the above
Question 8 *

True or False: In regard to Twitter, you should ask your clients where they get their information from before you start Tweeting.

True
False
Question 9 *


When developing case studies, whose reputation does the case study enhance?

Owners
Facility managers/executives
Businesses/organizations
Facilities
All of the above
None of the above
Question 10 *

Over the past 11 years, otherwise known as the “Age of Google,” what percent has the subscription rate for magazines gone up?

1%
3%
5%
7%
9%
11%
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