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Steve Krull

Steve Krull founded The Krull Group in 2006 after several years managing Web sites and Search Marketing as part of both ConsumerGuide.com and HowStuffWorks.com. Today, Steve and his team manage Search Marketing programs for a variety of business to business (B2B) and business-to-consumer (B2C) clients. Steve now prefers the practical application of technology in solving business problems over the “gee whiz” factor–but in his own words “I’m still a geek, I just like to solve business problems now.” Krull is a native of Chicago; he lives in the city with his wife and kids, and is an avid Cubs fan and Little League coach.


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The Connected Engineer

Recent Posts

Google Calendar Sync

April 20, 2008 | Link This | Email this | Comments (0)

Synchronizing your Outlook calendar does not have to be a costly pain

I truly don't like the fact that I am sounding yet another Google trumpet, but darn if the tools aren't just cool sometimes.

Two weeks ago I was confuffling about trying to figure out how to make my Outlook calendar iCal accessible without jumping through hoops, using a Microsoft server, paying an Exchange hosting provider or worse yet installing exchange.

You have heard me jabber on how much I love Backpack and Basecamp in the past, but the Calendar function of Backpack just doesn't have the flexibility it needs to. Hats off to the folks at 37Signals for their simplicity, but sometimes it becomes a burden. Their calendar just can't accept meeting requests or turn an email into an appointment or task.


Solv

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Recent Posts

My Fave 5 Web Tools

March 28, 2008 | Link This | Email this | Comments (0)

Web tools to make you more effective

I just can't stand that word Fave but I used it anyway. Never again I tell you, never again!

Just like anything my wife initially agrees too, this list is subject to change next week. Here are my 5 favorite web tools as of right now.

Fave 5 Web Tools

(as I start a numbered list I wonder aloud why I cannot do a countdown list in the blog)
  1. Plugins for Firefox - any plug-in for Firefox is great. Odds are there are useful add-ons out there for most of us. Check out https://addons.mozilla.org/en-US/firefox/
    1. Web Developer Toolbar - A great utility for anyone writing or reviewing code. (goo
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Recent Posts

Dear Website - 5 Quick Reasons to use Analytics

March 27, 2008 | Link This | Email this | Comments (0)

Sorry for the delay avid readers, my goal is to get you news you can...yeah too cliche, anyway,  I need to get these out more often if I want to keep you folks reading, and I will...however, I must say it would help if there were some more feedback (hint, hint).

Does your website talk?

If it did would you listen? Well, your site does talk - it's chattering all day and all night long trying to tell you what's right and wrong.

Take for instance all of those log files your web site generates every day. What do you do with those? Odds are you have some analytics program installed. Here's to hoping for most of you small folks it's Google Analytics (psst - free and easy).

Every log tells a story

Digging through log files you can find at least 5 things your site loves and hates about itself. Let's have a quick look.
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Recent Posts

What to do if the boss catches you Twittering

March 10, 2008 | Link This | Email this | Comments (0)

"Is someone in here Twittering?"

The titles of this piece very easily could have been "Dude, what's a twitter?" or "Twitter with no regrets" and I probably would have gotten the same blank stare from most of you.

The good news is that I won't hold it against you if have no idea what Twitter is. I use Twitter more and more every day and in some ways it has replaced RSS feeds and other news sources. I can get industry news faster than anywhere else online from the people who make it and I guarantee that if your industry is not well represented now, it will be soon and it's worth your while to check it out.

What exactly is a Twitter?

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Recent Posts

Dear Website

February 29, 2008 | Link This | Email this | Comments (0)

Dear Website - The First in a Series

This is the first in what I hope will be an ongoing series of articles that will look at common web site issues, what they are and  issues with web sites and their administration in order to provide tips and tools for getting better at managing your online presence.

Over the next several months I hope to tackle questions from my fabulous readers (this means you) and other sorts of stuff like -
  • How to build a better website
  • Search Optimization tips & tricks
  • Paid Search pitfalls - where you should spend your money.
  • What is social networking and how can it help my business
...Read More



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